SUMMERY

1. The Difference Between Art and Design

        The article headlined “The Difference Between Art and Design” was published in webdesignerdepot.com on September 21, 2009. It was written by John O’Nolan, the UK web designer.

       The subject of the article is the difference between the Art and Design, as it is stated in the title. The main idea is that though the art and the design are sometimes treated alike they are too different.

      Author compares them in some points such as the purpose, the message to the audience, the master`s degree of skills etc.

       He says that the good art inspires and the good design motivates. The most famous works of art today create a very strong emotional bond between the artist and the audience. And the designer’s task is to motivate his audience to do something.

       He underlines the idea that the good art is interpreted and the good design is understood. As well as the another his statement that the good art sends a different message to everyone and the good design sends the same message to everyone shows us that the art is to express the author himself and the design is to express just some certain idea. The author`s idea can be interpreted in different ways and transformed in another by the audience. And design`s main idea always remains unchangeable. The good art is a taste and the good design is an opinion, as author claims. The art is a point of view and the design is a wish, as we can say.

       The most disputable statement is that the good art is a talent and good design is a skill. Author means that everyone who can just draw can become a designer, only the chosen can become an artist.

        This article is devoted to such a questionable issue as the comparison of art and design. Though they both deal with the process of creating of something new and generating new ideas, hey have too much distinctive features.

          To conclude the article author offers us to find out more distinctive features of art and design. 

2. Graphic Designer

         The article headlined “Graphic Designer” was published in http://www.cooldesignjobs.com  on May 31, 2013. It was written by Financial Times.
        The subject of the article is the job description of a graphic designer for a company's Financial TImes in London. The main idea is to prescribe the criteria for the selection of personnel, skills and experience
          Also we can read about what exactly this  job of a graphic designer is:

- Undertake the design and production of print materials, web and Brand related projects under the direction and guidance of the Head of Design
- Able to generate concepts from layout to print
- Create HTML emails and web banners, etc
         It underlines such skills and experience as:
- Previous design experience preferred (graduate to 1-2 years)
- Good knowledge of print & web
- A high level of competency in InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash and HTML, etc
      This article is not for young students who are just looking for a job but for more experienced people, it`s aimed at achieving of more effective results.
       To conclude the article the author points to the importance of such criteria, as
- Meticulous attention to detail
- Good organisation skills
- Confident, with a can do attitude
- Ability to adapt quickly to changing priorities, etc.

3. How corporate logos evolve

  The article headlined “How corporate logos evolve” was published in webdesignerdepot.com on May 31, 2013. It was written by Ben Moss, the editor for Webdesigner Depot.
       The subject of the article is the evolution of a brand, as it is stated in the title. The main idea is to define the pros and the cons of modified logos. The author underlines the fact that some companies benefited from changing logos (Apple's first logo is ghastly (fortunately it only lasted a year); Pepsi''s first logo looks awfully similar to a well known competitor; and Canon''s first logo looks like it belongs on a Thai restaurant.), and  some changes had not brought the needed results (both the 1955 and 1971 VW logos are preferable to the 3D rendered version of today; the classic 70s and 80s YMCA signs have been replaced with a gastly purple and red blob; Xerox's ‘x’ wrapping a globe doesn't speak of digitized data in the same way as the 2004 iteration.)

     

Author compares old and new logos so that we can clearly see the transformation.
I liked the modified Volkswagen, codak, shell, pepsi and BMW logos, they are made with such an excellent design taste! 

To conclude, author advises us to think in a brand way and to sketch our ideas with paper! 

4. 15 really creative 404 pages

  The article headlined “15 really creative 404 pages” was published in webdesignerdepot.com on May. 2, 2013  . It was written by Kendra Gaines, freelance designer from Virginia, USA.

   The main idea of the article is that you can make your 404 error page completely functional so that it could help to return your viewers to the relevant content.

    Author analyses their design and colour. He underlines that the Web-designer can turn the 404 page into your own little creative space. It can contain an awesome illustration or present some special page where people will be eager to return. 

    So, there are some examples given by author:

  Qype. It allows you to return to the homepage or to search through all the categories the site has, it gives you answers to questions you may have as well. It may contain a very beautiful, high quality illustrations referring to the brand. 

   Klapp. It's the gamepage. It’s very engrossing, really. When the game is over you’re sent back to the needed page.

   Audiko. Returns yoo to the correct page after showing an amazing illustration. Audiko uses the trick with such an illustration to delight you so much that you would be eager to find your way back later.

   Inriality. You just click the image and -you’re redirected to the homepage.

   Illucolor. This is another example of a smart graphics. As if your Internet was broken and you needed to fix it.

   Bellstrike. This 404 page lets you know that even if you’ve stumbled upon the wrong page you’re still on the right site. That's extremely important.

The Many Faces Of… Leonardo Di Caprio, The Goonies, John Cusack, Alan Rickman..

    We sometimes like to crowd the Internet with parody sites and sites poking fun (or honor) at certain people. The Many Faces of Leonardo DiCaprio, for example, seems to be the one of this kind, creating little meme faces of Leo himself. And what about the 404 page? Why not turn it into the same? A very funny way to change your 404 page.

Leonardo DiCaprio and Alan Rickman are the perfect actors. Yesterday I watched the film «Romeo and Juliet» (1996) in which Leonardo Di Caprio acted finely, I loved it and at the end I even started crying.

   To conclude the article author reminds that the 404 page should always be the solid representation of the Web-designers themselves, and of their work as well.